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BrandBite
An exciting NEW BRANDING EVENT for Food/Drink producers to Dial Up your Food Brand! This FREE EVENT is fully funded by Taste4Success Skillnet.

Date 22 May 2024
Time 10am - 2.30pm
Location BIA Innovator Campus, Co Galway

This event will empower food & drink brand owners by providing valuable
insights on the vital role of brand building in business success. It will introduce
you to a new way of thinking about your business, helping you hone in on the
elements that make your brand unique. The event is open to ROI food & drink
businesses & start-ups with a desire to build their own brand.

You’ll hear from a panel of food industry experts covering a range of relevant
topics across the brand building spectrum, from defining your brand’s unique
point of difference to the importance of consumer research and marketing
communications.

Panel members include Annie Dunne, founder of food consultancy The art of
GRATE food (formerly of Kerry Foods and Harrods), Pat Kinsley, one of the
original Brand Thinkers in Ireland and founder of Neworld, consumer insights
specialist Michelle Mead, CEO ParentsandBrands and marketing &
communications specialist Sharon Noonan.

The event will also feature a case study by Richard Cullen, angel investor and
CEO of Aberlour Investments, offering his own experience of bringing The Jelly
Bean Factory from a humble start-up to a global brand.

Topics include:
- THE ELEMENTS OF BRAND BUILDING
- DEFINING YOUR UNIQUE POINT OF DIFFERENCE
- CASE STUDY: THE JELLY BEAN FACTORY
- THE POWER AND VALUE OF BRAND BUILDING
- THE IMPORTANCE OF CONSUMER RESEARCH
- MAKING THE MOST OF YOUR MARKETING BUDGET

Successful participants have the opportunity to apply for the BrandBite
Training Programme, which includes a dedicated brand workshop, a full
brand toolkit and one-to-one training sessions facilitated by our panel of food
industry experts.